Color printing continues to play a huge role even in our increasingly digital world in which we do business. Not only are workers still printing in color, but the amount of color printing taking place in American businesses is on the upswing. In a recent survey by Keypoint Intelligence/InfoTrends, nearly 50 percent of general office workers in the United States said the amount of color printing required for their jobs is increasing. This increase is most common in small- and medium-sized businesses, as companies with fewer than 100 employees demonstrated the greatest boost in their required color printing. Optional color printing in the office is also on the rise, with 40 percent of respondents claiming their elective work-related printing is increasing as well.
So why the increase in color printing?
The escalation of color printing in the workplace is due to a number of factors. For starters, the growth of the color print market has made these devices more commonplace in the modern office. The price of color printers and multifunction printers continues to decline, making them a viable option for more businesses while expanding employee access to such devices.
Secondly, color printing, which traditionally was significantly more expensive than printing in black and white, has become drastically more affordable in recent years. Just as with other technology items, advancements and the prevalence of quality remanufactured and aftermarket toner and ink cartridges make color printing affordable for small businesses to take advantage of the impact of color printing.
Finally, documents printed in color are simply more powerful than their black and white counterparts. In the Keypoint Intelligence/InfoTrends study, one of the reasons respondents gave for increasing their color printing output was that color adds more value to documents, making them easier to read and more influential. Adding color to a document increases the impact it has on anyone who reads it, explaining the upswing in such printing.
When you weigh all of these factors, it’s no wonder color printing continues to grow in business. If your business is still only printing in black and white or needs to upgrade your current color machine, contact us today to learn more about our wide selection of color printers and MFPs.